Vehicle wraps - A Brand new technique of business promotion
Vehicle wraps are emerging as one of the most powerful ways to get your company recognized and it is fast becoming the most economical form of outdoor advertising. The ability to wrap your car, pickup, van or commercial truck in brilliant full colour graphics quickly builds recognition and demands attention.
WHAT IS A VEHICLE WRAP?
Vehicle wrapping/ car wrap/ wrap advertising is a phenomenal marketing practice where large sheets of printed vinyl are used to cover a vehicle and transform its appearance in a short period of time. It is applied directly over the original paint of the vehicle and can later be removed easily if necessary. Vehicle wraps are able to cover any vehicle from bumper to bumper with a new color, different printed ads, company or brand logo or any graphics conveying the message of your brand.
Car & vehicle wrap advertising is superior to advertising in newspapers, on the radio, and or even in the yellow pages as vehicle wraps can be viewed as many as 30,000 to 70,000 different times in a day.
THE PROCESS OF VEHICLE WRAPS
The process of vehicle wrap comprises of four broad phases. The beginning phase includes getting an accurate measurement of the vehicle and the select the design of the graphics to be applied. Next, the graphic is printed and then laminated to protect the vinyl from abrasions and UV rays that can cause graphics to fade over time. At last, the vinyl is actually applied to your vehicle.
REASONS TO INVEST YOUR MONEY IN VEHICLE WRAPPING
Here are the reasons why you should opt for vehicle graphic advertising for your business marketing and advertising needs:
Cost effective advertising:
If you are using your wrap as signage, there is no more cost-effective advertising method available. It has been proven that the cost of wraps is less than other forms of advertising, be it television and radio or any form of print advertisement. Low cost customization and personalisation is one of the biggest advantages of vehicle graphic advertising.
Saving the paint work:
A high-quality paint job can cost a few thousand dollars, and if you want custom graphics to be painted by a specialist, it can easily cost around $10000. Hence by wrapping the vehicle, you do not only enhance and promote your brand but also cut the paintwork cost. The use of the protective lamination in vehicle wrapping process also saves the costs associated with the wear and tear of paint.
A vinyl wrapped car can look, as good, or even better that a freshly painted car. With countless colours, catchy graphics and the glossy finish, your final vehicle becomes the centre of attraction.
Least installation time:
The installation of car wrapping takes much less time when compared to the full body paint job. On an average, Car wrapping can take 1-5 days, depending upon the quality and area to be wrapped, whereas the typical paint job can take up to a few weeks.
Uplift your professional image:
Having a fleet of cars with vehicle graphics can uplift your brand by up to 15 times rather than opting to traditional methods of advertising. You can choose high-quality images of any design and look which can be further crafted to be imprinted on any type of vehicles such as van, car, trucks, fleets etc.